From the magazine:

Featuring a clean, easily navigable home page, Mancinelli's ensures site viewers know how to reach the shop on every page. This second-time winner (Mancinelli's also won a Top 10 award in 2001) drives home the message to visit this shop with "Choosing a Repair Facility" and "Why Choose Mancinelli's?" pages, designed to educate potential customers that they do have a choice in auto repair, and explain why this shop should be on the list.

Mancinelli's also makes its point about employing top people in the field. Not only does the site feature bios and pictures of the staff, highlighting their certifications and accomplishments, the shop spells out the criteria it's looking for in an employee and lists open positions currently available.

Jessica Groundsell, manager: "Our first Web site was launched in 1998. I designed the new site in 2002, and it was launched in 2003. We changed the design because I thought it was important to update the look to keep up with the Web-savvy consumer. When a Web site looks outdated, chances are the consumer is going to think your shop is out-of-date as well.

"Keep the design as simple as possible, make sure it's updated regularly, and promote yourself on every page," she advises.

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Mancinelli's Web Site Named Top 10 AutoInc. Automotive Repair Web Sites of 2000

From the magazine:

• Impressive home page graphics and navigation.
• Nice request service form and history/employee pages. Good surveys for prospective and current customers.

Steve Mancinelli, owner: I created a Web site to give my customers another alternative in doing business with us. I also felt it would help new customers familiarize themselves with our shop without the stress of visiting our facility cold. I feel our site is successful because our customers are using it and new customers are coming in because of it. However, I feel that it will have to continue to change in the future to meet the changing needs of an electronic society. As the Internet becomes more prevalent in our lives, our site will probably end up being the best source of marketing for us.